The Territory

In the 1840s, with the beginning of the Marzotto textile industry, the Agno Valley was one of the leading protagonists of the industrial revolution in Italy. The Agno Valley went through an economic and cultural revolution which brought about a radical change in lifestyle and economy, which was no longer based on sustenance agriculture (in what is basically a mountainous area) but on factory work that gave a guaranteed income unconnected to the weather conditions.

Therefore agriculture and vine-growing began to be gradually abandoned in the hills, which were marked by two particularly bloody world wars that left destruction throughout the valley.

The Agno Valley is situated at the heart of a particularly suitable vine-growing area: the Agno river acts as a border between the volcanic part (on the right-hand side of the river) where Monte Faldo stands (the largest volcano in the Triveneto area in ancient times) and the Priabonian calcareous marine area, on the left-hand side of the valley. Clearly the vines have very different characteristics on the two different slopes. The Agno Valley is also protected on the northern side by the chain of the small Dolomites.

The soils and intact nature are essential for planning a new culture in vine-growing for the production of high-quality wines. This is the direction that the MASARI winery has been going in since 1998, recovering history, land and culture that had been abandoned for almost 200 years. Through an in-depth study of the territory and the constitution of the “Agno Valley rules”, the MASARI winery is the exponent and guardian of the Agno Valley.